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Rakuten - rebates, cash back and coupons, for every purchase you make from our online shopping portal.

Rakuten.com Overview

Rakuten.com is an online shopping platform that allows users to shop at over 2,500 stores and earn cash back rewards. The website is designed to help users save money while shopping for electronics, clothing, games, sporting goods, and other items. The website has a clean and well-organized layout, making it easy for users to navigate and find what they are looking for.

Rakuten.com has a great reputation for being family-friendly. The website is designed to offer a safe shopping experience for users of all ages. The company takes the privacy and security of its users very seriously and has implemented various measures to protect user data.

The website receives a large number of visitors daily, with over 352,000 unique users and over 701,000 pageviews. The site is hosted by Amazon.com, Inc., one of the largest hosting providers in the world.

The website has a top-level domain of .COM and uses SSL issued by DigiCert Inc. SSL is a security protocol that encrypts user data to prevent it from being intercepted by third parties.

The website has been optimized for search engines, ranking highly on search engine results pages. The website also scores highly on PageSpeed Insights, a tool designed to measure website performance, accessibility, best practices, and SEO.

The website's performance score is 17 out of 100. This score indicates that the website has room for improvement in terms of page load speed, browser caching, and other performance-related issues. The accessibility score is 76 out of 100, indicating that the website could be more accessible to users with disabilities. The best practices score is 69 out of 100, indicating that there are several areas where the website could improve in terms of best practices. The SEO score is 93 out of 100, indicating that the website is well-optimized for search engines.

In conclusion, Rakuten.com is a well-designed and user-friendly website that offers a safe and secure shopping experience for users of all ages. The website has been optimized for search engines and scores highly on PageSpeed Insights for accessibility and SEO. However, there is room for improvement in terms of performance and best practices.

Rakuten.com Rank Summary

Global Rank

995

Average Load Time

1.02sec

Links In Count

3,144

Website Value

$9.1 M

Audience Geography. Where are rakuten.com visitors located?

Country	Visitors
United States US	56.4%
Japan JP	27.1%
France FR	5.6%
India IN	1.4%
Taiwan TW	1.1%
Canada CA	1%
Brazil BR	0.8%
Korea KR	0.7%
Saudi Arabia SA	0.6%
Other	5.5%

Country	Pageviews
United States US	57.9%
Japan JP	23.6%
France FR	5.8%
India IN	1.3%
Brazil BR	1.1%
Taiwan TW	1.1%
Canada CA	1.1%
Korea KR	0.6%
Saudi Arabia SA	0.5%
Other	6.9%

Country	Rank
United States US	362
Japan JP	367
France FR	435
Taiwan TW	1598
Canada CA	2372
Saudi Arabia SA	2575
Korea KR	4386
Brazil BR	6645
India IN	9207

Where do visitors go on rakuten.com?

Subdomain	Pageviews
rakuten.com	83.68%
shopping.rakuten.com	7.67%
global.rakuten.com	3.95%
insight.rakuten.com	2.12%
rms.rakuten.com	0.89%
travel.rakuten.com	0.77%
account.rakuten.com	0.58%
support.rakuten.com	0.2%
store.rakuten.com	0.07%
other	0.08%

Subdomain	Pageviews per User
rms.rakuten.com	4.2
travel.rakuten.com	3
account.rakuten.com	2.4
support.rakuten.com	2
shopping.rakuten.com	2
rakuten.com	1.9
insight.rakuten.com	1.5
global.rakuten.com	1.2
store.rakuten.com	1

Subdomain	Reach
rakuten.com	83.28%
shopping.rakuten.com	7.06%
global.rakuten.com	6.05%
insight.rakuten.com	2.73%
travel.rakuten.com	0.54%
account.rakuten.com	0.46%
rms.rakuten.com	0.4%
support.rakuten.com	0.16%
store.rakuten.com	0.13%

How popular is rakuten.com?

Period	Global Rank	Global Rank Delta
past 3 months	995	121
past month	1097	305
past week	1434	265
yesterday	1869	-519

Days	Pageviews Rank	Pageviews Rank Delta	Pageviews per Million	Pageviews per Million Delta	Pageviews per User	Pageviews per User Delta
90	1640	237	315	-9.366%	1.97	-1.99%
30	1902	592	28	-25.44%	1.89	-5.5%
7	2594	464	22	-16.05%	1.9	2%
1	3397	-1243	18	30%	2	3%

Days	Reach Rank	Reach Rank Delta	Reach per Million	Reach per Million Delta
90	859	76	634	-7.433%
30	917	198	606	-21.04%
7	1206	237	480	-17.9%
1	1635	-447	380	30%

Rakuten.com Website Safety

Overview

Last Updated: 07/05/2024

Overall result - rakuten.com is safe.

We gather website safety and reputation data and compare it with available third-party sources so we calculate own safety and trustworthiness rate based on information that we get.

Norton Connect Safe

Last Updated: 02/01/2024

rakuten.com is safe.

Norton ConnectSafe evaluates rakuten.com for any unsafe and insecure content. The results are critical for families with young children.

Google Safe Search

Last Updated: 10/10/2016

rakuten.com is safe.

SafeSearch is used as a parental control tool to filter out any inappropriate for your children search results on your devices: phones, tablets or personal computers.

Google Safe Browsing

Last Updated: 08/11/2020

rakuten.com is safe.
Malware: not found.
Phishing: not detected.
Unwanted software: not found.
Harmfull applications: not found.

Google Safe Browsing notifies when websites are compromised by malicious actors. These protections work across Google products and provide a safer online experience.

Site Advisor

Last Updated: 02/22/2021

rakuten.com is safe.

McAfee assesses rakuten.com for a meaningful set of security threats. Featured dangers from annoying pop-ups to hidden Trojans, that can steal your identity, will be revealed. McAfee does not analyze rakuten.com for mature or inappropriate content, only security checks are evaluated.

Web of Trust

Last Updated: 01/09/2019

rakuten.com child safety is very good.

The WOT calculates reputation of the rakuten.com. This reputation system receives ratings from users and information from third-party sources, assesses the rakuten.com for safety features and confirms, whether rakuten.com is suitable for children.

SSL Information

SSL Checker Tool

Domain	*.rakuten.com
Issuer Organization	DigiCert Inc
Issuer	DigiCert SHA2 Secure Server CA
Algorithm	RSA-SHA256
Valid form	07/31/2019
Expiration	08/28/2020
Signed	Certificate is not self signed
Additional Domains	rakuten.com *.rakuten.com

Rakuten.com Rank History

Alexa Rank shows how popular rakuten.com is in comparison with other sites. The most popular site has Alexa Rank equals 1. If rakuten.com has Alexa Rank equals 100,000, then it is in TOP 100,000 popular sites in the world. The rank is calculated using a combination of average daily visitors to rakuten.com and pageviews on rakuten.com over the past 3 months.

Rakuten.com Hosting Information

Server Location

Geolocation Tool

ASN Information

ASN Lookup Tool

ASN ID: 16509

ASN Title: AMAZON-02 - Amazon.com, Inc., US

Last Update: 09/25/2023

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

ASNumber: 16509
ASName: AMAZON-02
ASHandle: AS16509
RegDate: 2000-05-03
Updated: 2012-03-02
Ref: https://rdap.arin.net/registry/autnum/16509

OrgName: Amazon.com, Inc.
OrgId: AMAZON-4
Address: 1918 8th Ave
City: SEATTLE
StateProv: WA
PostalCode: 98101-1244
Country: US
RegDate: 1995-01-23
Updated: 2017-01-28
Ref: https://rdap.arin.net/registry/entity/AMAZON-4

OrgAbuseHandle: AEA8-ARIN
OrgAbuseName: Amazon EC2 Abuse
OrgAbusePhone: +1-206-266-4064
OrgAbuseEmail: abuse@amazonaws.com
OrgAbuseRef: https://rdap.arin.net/registry/entity/AEA8-ARIN

OrgTechHandle: ANO24-ARIN
OrgTechName: Amazon EC2 Network Operations
OrgTechPhone: +1-206-266-4064
OrgTechEmail: amzn-noc-contact@amazon.com
OrgTechRef: https://rdap.arin.net/registry/entity/ANO24-ARIN

RTechHandle: AC6-ORG-ARIN
RTechName: Amazon-com Incorporated
RTechPhone: +1-206-266-2187
RTechEmail: ipmanagement@amazon.com
RTechRef: https://rdap.arin.net/registry/entity/AC6-ORG-ARIN

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

Rakuten.com Domain Registration and Settings

WHOIS

WHOIS Lookup Tool

Domain Name: RAKUTEN.COM
Registry Domain ID: 4628232_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.markmonitor.com
Registrar URL: http://www.markmonitor.com
Updated Date: 2020-12-24T06:29:37Z
Creation Date: 1997-09-12T04:00:00Z
Registry Expiry Date: 2022-09-11T04:00:00Z
Registrar: MarkMonitor Inc.
Registrar IANA ID: 292
Registrar Abuse Contact Email: abusecomplaints@markmonitor.com
Registrar Abuse Contact Phone: +1.2083895740
Domain Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
Name Server: A1-60.AKAM.NET
Name Server: A12-67.AKAM.NET
Name Server: A18-64.AKAM.NET
Name Server: A2-65.AKAM.NET
Name Server: A3-66.AKAM.NET
Name Server: A5-67.AKAM.NET
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of whois database: 2021-04-24T20:13:51Z

DNS Records

DNS Lookup Tool

Host	A Record	TTL
rakuten.com	203.190.58.50	3600

Host	MX Record	Priority	TTL
rakuten.com	rakuten-com.mail.protection.outlook.com	0	3600

Host	NS Record	TTL
rakuten.com	a12-67.akam.net	3600
rakuten.com	a2-65.akam.net	3600
rakuten.com	a3-66.akam.net	3600
rakuten.com	a5-67.akam.net	3600
rakuten.com	a18-64.akam.net	3600
rakuten.com	a1-60.akam.net	3600

Host	TXT Record	TTL
rakuten.com	adobe-idp-site-verification=5aefb7fe-df28-4971-8c37-a5b48aa8714f	3600
rakuten.com	atlassian-domain-verification=69W5iXnM8auOhs9NystyRXAbkrCuK5rm3S0qZV7Ol8hBmborZ6kxg26X3SrKL4XR	3600
rakuten.com	4ce9fc790a9779efff0490924e22aa2179c40a8a30f85aef58025f837b41aeef	3600
rakuten.com	7l3v5k4stjltzk08xlvz5lchpdqyyvk3	3600
rakuten.com	poVgrRG6GB3NT0KPPq7oWF12+WkAlodJJxWfxrhKjEH6j0GDIT0gvt+0YeaP5I0fgWvh/3gveh1/JS1GOL282Q==	3600
rakuten.com	google-site-verification=c0AJwAwQPiYFrMzTaBOhVUJF_GmAK4n9vo7lZuhkPCA	3600
rakuten.com	ZOOM_verify_1CUyk4ZURzG11xU4RW6Ncw	3600
rakuten.com	20d3007bd0db4582ac8eeaa3fa58bf22	3600
rakuten.com	google-site-verification=3xZBbDGNysB4H9ymSueYzZjOA_oyj7T4zWwOP6Nm5gk	3600
rakuten.com	v=spf1 include:spf01.rakuten.co.jp include:spf02.rakuten.co.jp include:spf03.rakuten.co.jp include:spf.protection.outlook.com ~all	3600
rakuten.com	atlassian-domain-verification=ckTsm/qRTIj3HPJ0hTk9p16M4qKhJBb/+v8SgXSlEIz1Z0zjdG5YT7DmoBYZWlbW	3600

ns.rakuten.co.jp
TTL: 3600
Email address: postmaster.rakuten.co.jp
Serial: 2016055697
Refresh: 10800
Retry: 1800
Expire: 2592000
Minimum: 86400

Rakuten.com HTML Check

HTML Validation Tool

Errors

Attribute “xmlns:fb” not allowed here.

Attribute “xmlns:og” not allowed here.

A “meta” element with an “http-equiv” attribute whose value is “X-UA-Compatible” must have a “content” attribute with the value “IE=edge”.

Attribute “alt” not allowed on element “button” at this point.

Attribute “border” not allowed on element “button” at this point.

Element “style” not allowed as child of element “div” in this context. (Suppressing further errors from this subtree.)

Start tag “a” seen but an element of the same type was already open.

Attribute “href” not allowed on element “span” at this point.

Stray end tag “a”.

Element “img” is missing required attribute “src”.

An “img” element must have an “alt” attribute, except under certain conditions. For details, consult guidance on providing text alternatives for images.

Element “div” not allowed as child of element “span” in this context. (Suppressing further errors from this subtree.)

Bad value “follow” for attribute “rel” on element “a”: The string “follow” is not a registered keyword.

Element “style” not allowed as child of element “body” in this context. (Suppressing further errors from this subtree.)

Duplicate ID “do-not-share”.

Attribute “border” not allowed on element “a” at this point.

Attribute “focus” not allowed on element “form” at this point.

Warnings

Attribute with the local name “xmlns:fb” is not serializable as XML 1.0.

Attribute with the local name “xmlns:og” is not serializable as XML 1.0.

The “type” attribute is unnecessary for JavaScript resources.

The first occurrence of ID “do-not-share” was here.

The “type” attribute for the “style” element is not needed and should be omitted.

Rakuten.com Lighthouse Performance

Mobile Statistics

Performance 17%

Accessibility 76%

Best Practices 69%

Progressive Web App 25%

Desktop Statistics

Progressive Web App 15%

Seo 75%

Rakuten.com Desktop Performance

Last tested: 06/12/2016

Desktop Speed

61%

Enable compression

Leverage browser caching

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Prioritize visible content

Optimize images

Minify HTML

Minify JavaScript

Minify CSS

Desktop Resource Breakdown

Total Resources	240
Number of Hosts	84
Static Resources	111
JavaScript Resources	62
CSS Resources	10

Rakuten.com Mobile Insights

Last tested: 12/02/2019

Mobile Usability

100%

Mobile Speed

58%

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Optimize images

Prioritize visible content

Leverage browser caching

Minify JavaScript

Mobile Resource Breakdown

Total Resources	113
Number of Hosts	44
Static Resources	46
JavaScript Resources	37
CSS Resources	2

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Rakuten.com Rebates, Cash Back, Discount Coupons, Online Coupons

Rakuten - rebates, cash back and coupons, for every purchase you make from our online shopping portal.

Rakuten.com Overview

Rakuten.com Rank Summary

Rakuten.com Website Safety

Rakuten.com Rank History

Rakuten.com Hosting Information

Rakuten.com Domain Registration and Settings

Rakuten.com HTML Check

Rakuten.com Lighthouse Performance

Rakuten.com Desktop Performance

Rakuten.com Mobile Insights

Rakuten.com Similar Audits

Rakuten.com Common Typos